Heineken Rugby World Cup Final Hospitality Fan Zone
As part of Heineken’s sponsorship of the tournament’s coin toss moment, we designed the brand’s hospitality space at Twickenham Stadium. The environment featured a dramatic overhead coin toss installation and an interactive “bottle match planner,” updated throughout the tournament with custom-printed team strip bottles created for the occasion.
Challenge
Create a distinctive hospitality experience with a new event-specific look & feel that complemented Heineken’s existing campaign while delivering memorable, interactive moments for guests.
My Role
➡ Developed the event’s visual identity and look & feel.
➡ Designed and storyboarded on-screen content to support the experience.
➡ Directed and produced both small- and large-format print applications.
➡ Created client-facing presentations to secure approvals and stakeholder alignment.
➡ Reviewed and approved production samples to ensure quality and accuracy.
Impact
Delivered an engaging hospitality environment that amplified Heineken’s sponsorship, reinforced brand visibility, and created interactive touchpoints that connected fans to the tournament in a memorable way.
