Heineken UEFA Champions League Trophy Tours
The Heineken Trophy Tours travelled worldwide, giving fans the opportunity to interact with and share their experience alongside the trophy. For three consecutive seasons, we created interactive toolkits that enabled local markets to activate their own events using a consistent set of supplied assets. In parallel, we developed a similar set of guidelines for a special Formula 1 sponsorship tie-in.
Challenge
Develop a flexible yet cohesive toolkit system that could be locally implemented across diverse markets, while ensuring global brand consistency and ease of activation.
My Role
➡ Designed the master ‘Key Visual’ background for each campaign.
➡ Created toolkit template assets and oversaw design and artwork of the complete toolkit.
➡ Prepared all assets for distribution via a global media portal.
➡ Acted in an advisory role, ensuring the toolkit accounted for a wide range of possible market applications.
Impact
Delivered adaptable, market-ready toolkits that empowered Heineken teams worldwide to stage consistent, on-brand activations. The system balanced flexibility with control, enabling seamless rollout across multiple seasons and sponsorship platforms.
