Heineken UEFA Champions League Final Celebration
To celebrate Heineken’s UEFA Champions League sponsorship, we transformed the newly built hangar at Bristol Filton Airport, now home to the last Concorde ever to fly, into José Mourinho’s rooftop penthouse, echoing the setting of Heineken’s Prep Talk campaign. The immersive environment hosted 250 of Heineken’s top distributors and customers, culminating in a dramatic aerial show that “prepped” guests for the Final the next day and revealed the UEFA Champions League Trophy.
Challenge
Design and visualise an entire environment before the hangar itself was even completed. The challenge was to bring Heineken’s campaign narrative to life at an architectural scale, ensuring a seamless blend of brand storytelling and event spectacle.
My Role
➡ Developed the visual identity and art direction for the event.
➡ Designed and artworked all event graphics across large and small formats.
➡ Created client-facing presentations to align stakeholders throughout the process.
➡ Reviewed and approved all production samples to ensure flawless execution.
Impact
Delivered an unforgettable brand experience that immersed Heineken’s top distributors in the Champions League spirit, connected the campaign narrative to a real-world setting, and reinforced Heineken’s position as a bold, innovative sponsor of world football.
