Heineken UEFA Champions League Trophy Tours

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 The Heineken Trophy Tour travelled around the world allowing fans to interact and share their experience with the trophy. For 3 seasons we desgined interactive toolkits which allowed each market to activate their own event from a kit of supplied assets.

In addition, we designed a similar set of Guidelines for a special F1 sponsorship tie-in.

Roles & Responsibilities 

• Design of ‘Key Visual’ the master background used for each campaign
• Design of the toolkit template assets
• Design and artworking of toolkit
• Preparing all assets for media portal

Special considerations:

• Acting in an advisory role (rather than delivering the event ourselves), extra consideration had to be given to cover all possible eventualities.