bp pulse LIVE arena
Following bp’s takeover of the space, the bp pulse LIVE Arena underwent a complete transformation. With a new identity and full renovation of both the exterior and interior look and feel. I led the design of the logo, exterior graphics, and signage system, delivering a bold, cohesive visual language that supports a wide range of live events, from music and talks to brand experiences and conferences.
Roles & Responsibilities
Designing client-facing presentations
Design of the bp pulse LIVE sub-brand
Managing the creative application to suit the physical space and limitations
Special considerations
Making an existing brand originally intended for screen work in the physical world.
Working with a range of materials to ensure colour consistancy and longevity
