Heineken UEFA Champions League Trophy Tours
The Heineken Trophy Tour travelled around the world allowing fans to interact and share their experience with the trophy. For 3 seasons we desgined interactive toolkits which allowed each market to activate their own event from a kit of supplied assets.
In addition, we designed a similar set of Guidelines for a special F1 sponsorship tie-in.
Roles & Responsibilities
Design of ‘Key Visual’ the master background used for each campaign
Design of the toolkit template assets
Design and artworking of toolkit
Preparing all assets for media portal
Special considerations:
Acting in an advisory role (rather than delivering the event ourselves), extra consideration had to be given to cover all possible eventualities.
