Castrol World Cup
As part of Castrol’s sponsorship of the FIFA World Cup in Brazil, we designed and delivered a series of hospitality experiences across multiple venues and environments. The programme brought Castrol’s brand to life within the excitement of the tournament, engaging global guests and partners in memorable ways.
Challenge
Adapt FIFA’s official look & feel to create a distinctive Castrol-branded experience, ensuring consistency across diverse event formats while remaining aligned with World Cup guidelines.
My Role
➡ Developed the event’s visual identity and look & feel within FIFA’s design framework.
➡ Directed design and artwork for all event graphics, uniforms, and guest gift clothing.
➡ Designed client-facing presentations to align stakeholders throughout the process.
➡ Reviewed and approved production samples to ensure quality and brand consistency.
Impact
Delivered a cohesive and immersive hospitality experience that reinforced Castrol’s sponsorship presence, celebrated the energy of the World Cup, and created lasting brand connections with global guests.
