bp pulse LIVE arena
Following bp’s takeover of the venue, the bp pulse LIVE Arena underwent a complete transformation. The project introduced a new sub-brand and reimagined both the exterior and interior environments, creating a bold, cohesive identity capable of supporting a wide range of live events, from music and talks to brand experiences and conferences.
Challenge
Adapt bp’s digital-first brand identity for a large-scale physical venue, ensuring visual consistency, material durability, and flexibility across multiple event formats.
My Role
➡ Designed the bp pulse LIVE sub-brand and event logo.
➡ Directed the creative application of the brand across signage, exterior graphics, and spatial touchpoints.
➡ Developed client-facing presentations to align stakeholders throughout the process.
➡ Managed technical adaptations to ensure colour accuracy and material longevity.
Impact
Delivered a distinctive and adaptable live-event identity that successfully translated bp’s digital brand into a dynamic physical environment, positioning the arena as a versatile stage for diverse cultural and corporate programming.
